Enable Open-Ended Play: Provide and enhance features that offer easy-to use pathways, flexibility and variety as these support children’s agency and encourage their imaginative, stimulating and open-ended play. Enhance Imagination: Prioritise creative resources and imaginative, open ended play over pre-determined pathways built on popularity metrics or driven by advertising or other commercial pressures.Be Welcoming: Prioritise digital features that are inclusive, sociable and welcoming to all, reducing hateful communication and forms of exclusion and reflecting multiple identities.To claim the label ‘Playful by Design’, digital products and services should adopt seven principles: The team from 5 Rights Foundation and Digital Futures LSE set out ambitious expectations for children’s free play in all contexts. The Digital Futures Commission's A Vision of Free Play in a Digital World report that outlines the key qualities of "free play" for what "good" looks like in a digital world.
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May 2023
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